
top tourist attractions in Morocco
Picture this: the air thick with the aroma of mint tea and spices, the call to prayer echoing through ancient medinas, the vibrant colors of handwoven carpets swirling before your eyes. Morocco, a land of captivating contrasts, beckons travelers with its rich history, stunning landscapes, and warm hospitality. As a travel writer with over a decade spent exploring every corner of this North African gem, I can tell you that Morocco offers an experience unlike any other. And, for those of you planning your own Moroccan adventure, this guide to the top 10 tourist attractions is your passport to an unforgettable journey. We’ll delve into what makes each site special, providing practical information and insider tips to ensure your trip is seamless and enriching. Get ready to immerse yourselves in the magic of Morocco!
This article is designed specifically for anyone planning a visit to Morocco, focusing on everything important to tourists, such as accessibility, cultural etiquette, key features, and practical advice. We’ll steer clear of overly academic historical digressions and focus on what you need to know to maximize your enjoyment and create lasting memories.
Table of Contents
1. Marrakech: A Sensory Overload of Culture and History

Marrakech, the “Red City,” is arguably Morocco’s most famous and vibrant destination. Stepping into the Djemaa el-Fna square is like entering a living theater, a chaotic yet captivating spectacle of snake charmers, storytellers, food vendors, and acrobats. This UNESCO World Heritage site is the beating heart of Marrakech, a place where ancient traditions come alive.
- Key Features: Djemaa el-Fna square, the Koutoubia Mosque (exterior view only for non-Muslims), Bahia Palace, Saadian Tombs, Jardin Majorelle, Marrakech Medina (souks).
- Tourist Importance: Marrakech offers a concentrated dose of Moroccan culture, from its bustling markets to its stunning architecture. It’s an ideal starting point for first-time visitors.
- Practical Advice: Be prepared to haggle in the souks (markets). Keep a close eye on your belongings, especially in crowded areas. Dress respectfully, covering shoulders and knees, particularly when visiting religious sites. Learn a few basic Arabic phrases (such as “shukran” for thank you) to enhance your interactions with locals.
- Statistics: Marrakech receives over 3 million tourists annually, contributing significantly to the Moroccan economy. Accommodation occupancy rates frequently exceed 70% during peak season.
- Source: Tourism Observatory of Morocco
2. Fes: A Journey Through Time in Morocco’s Oldest Medina

Fes el Bali, the ancient medina of Fes, is another UNESCO World Heritage site and a mesmerizing labyrinth of narrow alleyways, artisan workshops, and historic mosques. Unlike the more tourist-oriented Marrakech, Fes offers a more authentic and immersive cultural experience. Get lost in its winding streets, discover hidden riads (traditional Moroccan houses with interior courtyards), and witness traditional crafts passed down through generations.
- Key Features: Fes el Bali Medina, Chouara Tanneries, Al-Attarine Madrasa (theological college), Kairaouine Mosque (exterior view only for non-Muslims), Dar Batha Museum, Merenid Tombs (panoramic views).
- Tourist Importance: Fes provides a deeper understanding of Moroccan history and craftsmanship. It’s a place to slow down, get lost, and appreciate the artistry of the local artisans.
- Practical Advice: Hiring a local guide is highly recommended to navigate the maze-like medina and learn about its history. Be aware of scams; politely decline unsolicited assistance. The tanneries can be overwhelming due to the strong odors; consider bringing a scarf or mask.
- Statistics: Fes el Bali is considered the largest car-free urban area in the world, highlighting its historic preservation.
- Source: UNESCO World Heritage Centre
3. Chefchaouen: The Blue Pearl of Morocco

Nestled in the Rif Mountains, Chefchaouen is a picture-perfect town famous for its striking blue-washed buildings. This charming destination offers a relaxed atmosphere, stunning views, and excellent hiking opportunities. Explore the narrow streets, browse the local shops, and soak in the tranquility of this unique Moroccan gem.
- Key Features: The blue-washed medina, the Grand Mosque (exterior view only for non-Muslims), the Kasbah Museum, Ras El Maa waterfalls (nearby), hiking trails in the Rif Mountains.
- Tourist Importance: Chefchaouen offers a visually stunning and peaceful escape from the bustling cities. It’s a popular destination for photography enthusiasts and those seeking relaxation.
- Practical Advice: Wear comfortable shoes for walking on the uneven cobblestone streets. Dress respectfully, as Chefchaouen is a conservative town. Be prepared for cooler temperatures, especially in the evenings.
- Statistics: The blue color of Chefchaouen is thought to have originated with Jewish refugees in the 1930s, who painted their houses blue to resemble the sky and remind them of God.
- Source: Various travel blogs and historical accounts
4. The Sahara Desert: A Journey into the Sands

No trip to Morocco is complete without experiencing the majestic Sahara Desert. Whether you choose to ride a camel through the dunes, camp under the stars in a Berber tent, or simply marvel at the vast expanse of sand, the Sahara offers an unforgettable adventure. Merzouga and Erg Chebbi are popular destinations for desert excursions.
- Key Features: Erg Chebbi sand dunes, camel trekking, Berber camps, stargazing, sunrise/sunset views.
- Tourist Importance: The Sahara Desert provides a unique and awe-inspiring experience that contrasts sharply with the urban environments of Morocco. It’s an opportunity to connect with nature and learn about Berber culture.
- Practical Advice: Book your desert tour in advance, especially during peak season. Pack sunscreen, sunglasses, a hat, and comfortable clothing that covers your skin. Be prepared for extreme temperatures (hot during the day, cold at night). Stay hydrated by drinking plenty of water.
- Statistics: The Sahara Desert covers approximately 30% of the African continent. Tourism in the Sahara generates significant income for local Berber communities.
5. Essaouira: A Coastal Paradise on the Atlantic

Essaouira, a charming coastal town on the Atlantic coast, is known for its strong winds, beautiful beaches, and vibrant arts scene. Explore the historic medina, a UNESCO World Heritage site, visit the bustling fishing port, and try your hand at windsurfing or kitesurfing.
- Key Features: Essaouira Medina, Skala de la Kasbah (fortress), Essaouira fishing port, beaches, windsurfing/kitesurfing opportunities.
- Tourist Importance: Essaouira offers a relaxed and bohemian atmosphere, a welcome change from the intensity of the larger cities. It’s a popular destination for surfers, artists, and those seeking a coastal escape.
- Practical Advice: Be prepared for windy conditions. Dress in layers, as the weather can change quickly. Try the fresh seafood at the local restaurants.
- Statistics: Essaouira is a popular filming location, having appeared in several movies and television shows, including “Game of Thrones.”
- Source: Local tourism offices, film industry resources
6. Ouarzazate: The Gateway to the Desert

Ouarzazate, often called the “Gateway to the Sahara,” is a strategic town located on the edge of the desert. It’s home to several impressive kasbahs (fortified villages), including Ait Benhaddou, a UNESCO World Heritage site and a popular filming location.
- Key Features: Ait Benhaddou Kasbah, Taourirt Kasbah, Atlas Studios (film studios), Cinema Museum.
- Tourist Importance: Ouarzazate provides a glimpse into the architectural traditions of the pre-Saharan region. It’s a popular stop for travelers heading to the Sahara Desert.
- Practical Advice: Wear comfortable shoes for exploring the kasbahs. Bring sunscreen and a hat, as the sun can be intense.
- Statistics: Ait Benhaddou has been used as a filming location for numerous Hollywood blockbusters, including “Gladiator,” “Lawrence of Arabia,” and “The Mummy.”
- Source: UNESCO World Heritage Centre, film industry resources
7. Volubilis: Roman Ruins in Morocco

Volubilis, a UNESCO World Heritage site, is the best-preserved Roman ruins in Morocco. Explore the ancient city’s impressive mosaics, temples, and basilicas, and imagine life in Roman North Africa.
- Key Features: Roman ruins, mosaics, basilica, temples, triumphal arch.
- Tourist Importance: Volubilis provides a fascinating insight into Morocco’s Roman past. It’s a must-see destination for history buffs.
- Practical Advice: Hire a local guide to learn about the history of the site. Wear comfortable shoes and bring sunscreen, as there is little shade.
- Statistics: Volubilis reached its peak population of around 20,000 in the 2nd century AD.
- Source: UNESCO World Heritage Centre, archaeological reports
8. Todra Gorge: A Dramatic Canyon in the High Atlas Mountains

The Todra Gorge is a spectacular canyon carved by the Todra River in the High Atlas Mountains. The towering cliffs, reaching heights of up to 300 meters, offer stunning views and excellent rock climbing opportunities.
- Key Features: Towering cliffs, Todra River, rock climbing, hiking trails.
- Tourist Importance: Todra Gorge provides a breathtaking natural setting for outdoor activities. It’s a popular destination for hikers, climbers, and nature lovers.
- Practical Advice: Wear comfortable shoes for hiking. Bring water and snacks, as there are limited facilities.
- Statistics: The Todra Gorge is one of the most popular rock climbing destinations in Morocco.
- Source: Mountaineering guides, travel blogs
9. Hassan II Mosque: A Modern Architectural Marvel in Casablanca

The Hassan II Mosque in Casablanca is one of the largest mosques in the world and a stunning example of modern Islamic architecture. Its intricate details, vast prayer hall, and location on the Atlantic coast make it a truly awe-inspiring sight. It is one of the few mosques in Morocco that non-Muslims can visit.
- Key Features: Grand prayer hall, intricate mosaics, minaret (one of the tallest in the world), location on the Atlantic coast.
- Tourist Importance: The Hassan II Mosque offers a glimpse into contemporary Islamic art and architecture. It’s a must-see destination for visitors to Casablanca.
- Practical Advice: Dress respectfully, covering shoulders and knees. Guided tours are available. Check the prayer times, as the mosque is closed to visitors during prayer times.
- Statistics: The Hassan II Mosque can accommodate up to 105,000 worshippers. Its minaret is 210 meters tall.
- Source: Official website of the Hassan II Mosque
10. Meknes: The Imperial City with a Rich History

Meknes, another of Morocco’s four imperial cities, offers a quieter and more authentic experience than Marrakech or Fes. Explore the impressive Bab Mansour gate, visit the Mausoleum of Moulay Ismail, and wander through the historic medina.
- Key Features: Bab Mansour gate, Mausoleum of Moulay Ismail, Meknes Medina, Heri es-Souani (granary and stables).
- Tourist Importance: Meknes provides a glimpse into Morocco’s imperial past. It’s a less crowded and more relaxed alternative to the other imperial cities.
- Practical Advice: Wear comfortable shoes for walking. Be prepared to haggle in the souks.
- Statistics: Meknes was the capital of Morocco during the reign of Moulay Ismail (1672-1727).
- Source: UNESCO World Heritage Centre, historical accounts
ExploreMorocco: Your Partner in Discovering Morocco’s Treasures
Planning a trip to Morocco can be exciting, but also overwhelming. ExploreMorocco is here to help you explore top tourist attractions in Morocco and create a personalized itinerary that meets your interests and budget. We offer a range of services, including:
- Customized Itineraries: We’ll work with you to design a trip that includes the attractions you want to see, the activities you want to experience, and the accommodations you prefer.
- Expert Guides: Our knowledgeable and experienced guides will provide you with insights into Moroccan history, culture, and traditions.
- Transportation and Accommodation: We can arrange your transportation within